1. Open the product → **Your changes** (or **⋯ → Your changes and publishing** in the list).
2. Scroll to **Publishing to stores**. There's a row for each store and each language.
3. Click:
   - **Publish** — send the product for the first time;
   - **Update in store** — send the latest version (when the product is already published);
   - **Remove** — remove the product from the store;
   - **Retry** — if the previous attempt ended with an error.

The job appears in the [publishing queue](/hc/pim/articles/en-publishing-queue).

## Requirements

- The product's workflow state must be **Approved** (in the editor's **Workflow** panel).
- You need the **Administrator** or **Owner** role.
- The store must be **active**.

Before publishing you can preview the data that will be sent.

> Check [readiness](/hc/pim/articles/en-readiness): a product without a description or image will look unfinished in the store too.